There’s no better time than January to get organised and set a new challenge when discussions of life changes and new goals are in the air! So I’m setting myself a challenge to make sure I find time to write 2 blog posts a month to share with you. I’m determined not to let the … More Campaign Crushes: January 2017
In the month when Her Royal Highness celebrated her 90th birthday, the UK voted to leave the EU, British Home Stores failed to find a buyer, and football took over our tele’s, let’s review this months’ top campaigns… Pimms’ Jelly Buckingham Palace We can’t start with anything other than a clever marketing technique in line with such … More Campaign Crushes: June 2016
2 hours and 51 mins, the average time each person spends trawling the online world every day in the UK. For us millennials (16-24 year olds), we boost that to 27 hours a week. When you put that into perspective, we’re spending a quarter of our waking hours online, and actually, I think many of … More 02:51
In the month when; we welcomed HRH Princess Charlotte, Justin Timberlake dressed as a lime for his Tequila (Sauza 901) advert and the General Election sparked a whole mass of digital marketing; let’s discuss the top campaigns from the last few weeks. Firstly, let’s just take a minute to highlight how big an impact the events … More Campaign Crushes: May 2015
Social media has been part of my daily life for at least the last ten years, from MSN Messenger and Myspace accounts right through to the Twitter and Instagram feeds today. It is becoming an obsession for us millennials; not being able to get out of bed until the Facebook, Twitter and Instagram rounds have … More Social Media, or is it?
As a millennial myself I am aware of the confusion businesses are facing with how best to address the ‘future generation’. Millennial’s have been brought up experiencing a huge lack of trust with higher authorities – in a business and political sense – which has created an army of cautious youngsters who make sure we strive for the … More 5 Ways to Connect with Millennials in 2015
Number’s two and three of my top 5 campaigns… 2. John Lewis – #MontyThePenguin For cuteness, John Lewis struck the mark again over Christmas. A young boy wanting to find love for his penguin friend – so adorable. A really well filmed advert around a heartwarming, ‘giving’ theme. JLP have founded a name for themselves in … More Top 5 Marketing Campaigns – Part II