Campaign Crushes: September 2015

In the month where the Rugby World Cup kicked off on home soil and Coca-Cola became the first brand to acquire a personalised twitter emoji – #ShareaCoke displaying 2 ‘chinking’ coke bottles – here are my favourite campaigns this month.

O2 | Make Them Giants

In keeping with the Rugby World Cup excitement, O2 built a brilliant cartoon advert off the back of the England hosted hype, with a huge patriotic feeling. While the advert didn’t quite perform as the good luck charm we were all hoping for, I’m sure it has further boosted O2’s presence and following, particularly for their O2 Moments and O2 Priorities offerings – leading the market in mobile network benefits.

John Lewis | Tiny Dancer

John Lewis strikes again! Another brilliant advert, this time for their insurance branch. It focuses on a young girl performing a dance routine around the house with several close calls to smashing various items around the house. Gripping and funny, another great advert from the department store. Bring on the Christmas ad…

IKEA | The Pencil

IKEA PencilFollowing the launch of the new Apple products, including the Apple Pencil to compliment the iPad Pro – IKEA Singapore developed a brilliant advert released online showing their comeback to the new extortionately priced Apple Pencil.

A great way to get their name back on the map with humour off the back of a current affair at the time. Huge amounts of social media publicity followed across the world with the original photo on Facebook shared over 3,000 times and a huge response on Twitter as well.

Another good month for marketing campaigns, which has developed my excitement for Christmas adverts already – thank you John Lewis!

What was your favourite campaign this month, or over the summer?


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