Campaign Crushes: March 2015

In the month where Compare the Market launched Meerkat Movie’s, replacing the devastating loss of Orange Wednesday’s, and MacDonald’s launched their own fashion line, I have rounded up my top campaigns for March 2015.

Salvation Army – Black & Blue

Salvation Army - Black & BlueThe Salvation Army reinvigorated the viral white & gold vs. black & blue dress to promote the serious issue of abuse against women. An extremely clever “re-purpose” of the globally spread image with a strong and powerful concept behind the campaign.

Splashed across the image are the words:
“Why is it so hard to see black and blue?
The only illusion is if you think it was her choice.
One in 6 women are victims of abuse.
Stop abuse against women.”

The anti-domestic abuse campaign was launched in South Africa early March, but it quickly spread across the world via social media.

Samsung – Hearing Hands

If you haven’t seen this yet, it’s definitely worth a watch! A whole community in Turkey came together to learn sign language so that a deaf neighbour could experience a day without barriers.

A lovely campaign by Samsung to promote their new Video Call Center for hearing impaired customers.

Lidl – One Direction Easter Eggs

After One Direction lost one of the band members, Zane Malik, the world went crazy. Lidl, however, chose to take this as an opportunity, providing an amusing internet led campaign around one of their seasonal products. The company tweeted a 20% discount on their One Direction Easter Eggs to align with the boyband’s loss.

The tweet gained over 25,000 retweets, and more than 17,000 favourites, showing that the UK public appreciated the witty wisecrack! A brilliant and quick response to the dramatic news story that made headlines all over the world. Well done Lidl!

What was your favourite campaign in March 2015?


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